Put My Extensive Professional Experience and Skills to Work For You

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(269) 290-1233‬

Looking for Fully Remote Work

Elevating Brands Through Strategic Marketing

I specialize in social media, digital marketing, design, SEO/SEM, and event planning—delivering customized solutions that boost engagement and growth.

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Sara Zastko - Marketing Professional

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Over 20 years Of Proven Marketing Techniques

By leveraging cutting-edge SEO, SEM, and social media strategies, along with innovative marketing ideas, I create campaigns that not only capture attention but also convert leads into loyal customers.

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Creating Unforgettable
Experiences That
Elevate Your Brand

From concept to execution, I design and manage on-site and digital corporate events that enhance brand visibility, foster client relationships, and leave a lasting impact on your audience.

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Corporate Event Planning That Drives Brand Success

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Social Media

Digital Marketing

Graphic Design

Adobe, Canva & AI

SEO & SEM

Ad Management

Experience

Put My Extensive Professional Experience and Skills to Work For You

With over 21 years of extensive marketing experience, I bring a diverse skill set that could be a strong asset to your company. Throughout my career, I have successfully collaborated with a variety of clients and organizations, driving the launch of new products and services, revitalizing underperforming brands, and introducing innovative strategies to enhance product performance and increase sales.

My expertise spans across social media management, SEO/SEM, email and influencer marketing, graphic design, copywriting, and web design. As a seasoned marketing leader, I am equipped to take charge and lead a dynamic team toward achieving measurable success.

Logo Designs

Experience

Skills and Experience

Digital Marketing
  • Content Creation & Curation: Develop engaging, relevant, and creative content (images, videos, posts) that aligns with the brand's voice and goals.

  • Audience Engagement: Respond to comments, messages, and mentions to foster community and build relationships with followers.

  • Analytics & Insights: Track social media metrics (likes, shares, engagement rates) to measure success and optimize future content strategies.

  • Trend Monitoring: Stay updated on current trends, challenges, and hashtags to ensure the brand remains relevant and adaptable.

  • Campaign Management: Plan and execute social media campaigns, including paid ads, promotions, or contests, to boost visibility and engagement.

Branding
  • Brand Strategy Development: Define and refine the brand's mission, vision, and values to ensure consistency across all marketing efforts.

  • Market Research & Analysis: Conduct research to understand consumer behavior, market trends, and competitors, using insights to shape branding strategies.

  • Creative Direction: Oversee the design and creative elements (logos, color schemes, messaging) to ensure a unified, visually appealing brand identity.

  • Brand Messaging & Positioning: Develop clear and consistent messaging that communicates the brand’s value proposition effectively to the target audience.

  • Campaign Oversight: Lead branding campaigns across various platforms, ensuring that all marketing materials reflect the brand's core identity and engage the target audience effectively.

Graphic Design
  • Design Creation: Produce visually appealing designs for both print (brochures, posters, flyers) and digital (social media graphics, banners, email templates) marketing materials.

  • Brand Consistency: Ensure all designs align with the brand’s identity, maintaining consistency in fonts, colors, and logos across all platforms and mediums.

  • Collaboration with Teams: Work closely with marketing, copywriting, and web development teams to integrate design into broader marketing strategies.

  • File Preparation & Optimization: Prepare and optimize files for various formats (print, web, mobile) ensuring quality and proper resolution across platforms.

  • Design Feedback & Revisions: Handle client or team feedback and make necessary revisions to designs, while maintaining creativity and brand alignment.

WordPress Management
  • Website Management & Maintenance: Regularly update and maintain the WordPress website, ensuring it’s functioning properly, fast, and secure.

  • Content Creation & Optimization: Publish and optimize blog posts, landing pages, and other web content for SEO, engagement, and alignment with marketing goals.

  • Theme & Plugin Customization: Customize WordPress themes and plugins to enhance the site’s design, functionality, and user experience according to marketing needs.

  • Analytics & Performance Monitoring: Track website performance using tools like Google Analytics, identifying areas for improvement and optimizing the user experience for better conversion rates.

  • Collaboration with Teams: Work closely with marketing, design, and development teams to ensure the website aligns with overall marketing campaigns and branding strategies.

Corporate Event Planning
  • Event Planning & Coordination: Plan, organize, and oversee corporate events, such as conferences, trade shows, and product launches, ensuring everything runs smoothly.

  • Collaboration with Marketing Teams: Work closely with marketing to align event strategies with overall brand campaigns, promoting the event and enhancing the company’s visibility.

  • Budget Management: Manage the event budget, allocating funds effectively across venues, speakers, materials, and promotions while staying within budget limits.

  • Vendor & Stakeholder Management: Coordinate with vendors, venues, speakers, and other stakeholders, ensuring all elements of the event are on time and up to standard.

  • Post-Event Analysis & Reporting: Collect feedback, assess event success, and generate reports that measure the impact of the event on brand awareness, lead generation, and customer engagement.

Partnerships

Industries I've Worked With

I’ve partnered with countless companies over the years and served many different types of clients. Below is a comprehensive list of those I’ve worked with most often. 

Financial Services

I've worked to launch or manage brands for Banks, Investment Firms, Insurance Companies, CPAs, and Accounting Businesses.

Multi-Family Corporations

I spent over two years working in the Marketing Department for Edward Rose and Sons, one of the largest Multi-Family housing companies in the USA.

Wellness Brands

I have been a part of ground floor brand launches for multi-level marketing companies like O3World, ForeverGreen, XanGo, OGI and more.

Hospitality

I have extensive experience collaborating with Marriott and have worked with numerous clients who own and operate bed and breakfasts, motels, small hotels, and resorts. I have successfully assisted in branding and launching their businesses online, with a strong focus on enhancing customer service and overall guest experience.

Luxury Brands

I have successfully launched premium wine storage facilities and multi-million-dollar investment firms, overseeing the development of branding, global messaging, public relations, and overall brand strategy.

Non-Profit

Firm is the leading consulting partner to the private equity industry and its key stakeholders. We advise investors.

01

Social Media
Influencers

The focus is on creating mutually beneficial partnerships by aligning your brand values with their audience and offering value through exclusive opportunities or compensation.

02

Social Media
Content Creation

Creating quality social media content involves understanding your audience’s interests and crafting visually appealing, engaging posts that align with your brand's voice and goals. Consistency, authenticity, and valuable information are key to building trust and encouraging interaction with your followers.

03

Brand
Awareness

I craft targeted campaigns that resonate with your audience, using platforms like social media, email, and paid ads to consistently showcase your brand's message. By leveraging engaging content, influencer partnerships, and SEO strategies, you can increase visibility and foster a strong, recognizable brand presence online.

04

Email Marketing
Campaigns

My most successful email campaigns for focus on crafting compelling, personalized subject lines and content that directly address the recipient’s needs or interests. Clear calls to action, enticing offers, and eye-catching visuals drive engagement, while segmentation ensures the right message reaches the right audience for maximum impact.

About Me

What I Bring To The Team

Leadership, Integrity and Work Ethic

I bring leadership, integrity, and a strong work ethic to every project, consistently delivering results that align with brand goals. I blend creative innovation with exceptional organizational skills to drive campaigns from concept to execution. With a collaborative and people-first mindset, I lead teams with accountability and clarity. My ability to balance big-picture thinking with meticulous planning ensures high-impact, results-driven outcomes.

Excellent Communication

I specialize in corporate communication, crafting clear, compelling messaging that strengthens brand identity and stakeholder engagement. With a collaborative and people-first mindset, I lead teams with accountability and clarity. My ability to communicate effectively across all levels ensures alignment, trust, and impactful outcomes.

Creative Innovation and Organization

As a creative professional, I am passionate about developing innovative concepts, artwork, and designs. I leverage AI tools to enhance efficiency, reduce errors, and streamline workflows, while maintaining organization through applications such as Asana and Monday.com to ensure effective project management.

Looking for a First-Class Marketing Professional?

Contact me today to discuss how my skills and experience could be put to work for you.

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Social Channels
Managed
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Managed
Projects
Corporate Events
Planned
New Brands
Launched