Portfolio

Social Media Experiment

In 2021, I joined TikTok with the specific intent of understanding and testing the platform’s algorithm. Within three months, I successfully generated over 1 million views, gained more than 20,000 followers, and received over 86,000 video likes, along with tens of thousands of shares. Eight of the top-performing videos remain publicly available as examples of this engagement.

The channel was created as an experimental foundation for a future podcast, which will align with the themes explored in the content—primarily deep thought, sci-fi, and narrative-driven storytelling designed to spark meaningful interaction. The campaign exceeded expectations and demonstrated my ability to create content that resonates and builds community organically.

I am confident in my ability to replicate this success across other brands, and I’ve done so consistently throughout my career. My experience spans digital campaigns across Meta (Facebook & Instagram), Snapchat, TikTok, Twitter, YouTube, LinkedIn, and Pinterest. To view the channel and explore the content and engagement firsthand, please click the included screenshot, which links directly to the TikTok profile.